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Pedestrian Safety Campaign Focus of Recently-Received Street Smart Federal Grant

StreetSmart Print Ad 2020 Graphic

NEW BRUNSWICK, NJ, November 17, 2020 – As part of the community’s ongoing efforts to improve safety and accessibility for drivers, cyclists and pedestrians, the New Brunswick Police Department will utilize resources from a recently awarded Street Smart Pedestrian Grant to further community education and enforcement efforts.

Awarded by the New Jersey Division of Highway Traffic Safety, the grant is meant to assist with stepped-up patrols at high-volume crosswalks and intersections, high-visibility signage throughout the city and community education component through schools, houses of worship and local agencies. 

The City of New Brunswick is committed to policies that further opportunities to make the streets safer for users of all ages and all travel modalities. Since May 2012, the City’s Complete Streets Policy has guided the strategic planning to make New Brunswick safer and more accessible for pedestrians, cyclists and motorists. These plans continue to be realized with the ongoing “road diet” and full redesign of Livingston Avenue in collaboration with the County of Middlesex, which is scheduled to be completed in early 2021.

“The success of any city hinges more and more on mobility”, says New Brunswick Mayor Jim Cahill. “New Brunswick has much to offer to our residents and visitors, and no matter what mode of transportation they may choose, safety for all is always the top priority.”

Helping to maintain the safety of all pedestrians, cyclists and motorists is a focus for the New Brunswick Police Department. Through a combination of community education and enforcement, the NBPD aims to raise awareness of safe driving and pedestrian habits, as well as curb potentially dangerous behaviors on the road.