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City's Winter Wonderland Theme Honored by Downtown NJ with Placemaking Award


(January 26, 2021) - Downtown New Jersey (DNJ) recently celebrated placemaking projects and initiatives intended to help New Jersey small businesses and downtowns survive and thrive during the shutdown and capacity limitations associated with the COVID-19 pandemic. The 2021 Placemaking Awards were presented at a virtual ceremony on January 21st.

New Brunswick City Center's "Winter Wonderland" was the recipient in the Winning Winter category for medium-sized organizations. 

The award acknowledgment on the Downtown New Jersey website reads:

"Walking in a socially distanced Winter Wonderland, New Brunswick City Center developed unique experiences for the holiday season for businesses and patrons alike. Restaurants hosted outdoor, heated tent dining experiences and festive boutique shops transformed into a pedestrian plaza with upbeat activities throughout the week both virtually and live. With George Street opened exclusively to foot traffic, there was a lot of room for imagination, including expanding on annual favorites such as the annual tree lighting ceremony, which offered 19 different locations, live entertainment while downtown patrons shopped and dined, and hosting the New Brunswick’s City-Wide Game Watch to support Rutgers Football. Ice sculptors, stilt walkers, jugglers, and more kept families entertained during the day. New Brunswick’s City Center truly lit up the season and kept the magic of winter alive during these difficult times."